Creating a luxury wellness destination from concept to launch.

Project Snapshot

Status: Operating

Boutique Hotel Professionals led the full development, design, and brand launch of Brighton Aesthetics Med Spa, an elevated medical spa concept located in Brighton, Michigan. From initial concept through opening, BHP managed every phase of the project—transforming a vision for refined wellness into a sophisticated, guest-centered experience.

Our goal: to build a modern, serene environment where clinical expertise meets boutique hospitality, setting a new standard for aesthetics and self-care in the region.

Our Role

Comprehensive development, branding, and launch execution.

Scope included:

• Concept Development & Project Oversight
  Defined the spa’s vision, service model, and operational framework to ensure long-term scalability and profitability.

• Brand Identity & Design
  Created the full visual identity—including logo, color palette, typography, and tone of voice—to reflect the spa’s luxury, confidence, and tranquility.

• Interior Design Collaboration
  Directed design development to achieve a cohesive guest experience aligned with the brand’s refined aesthetic.

• Website Design & Development
  Designed and launched the Brighton Aesthetics website (brighton-spa.com), integrating online booking functionality and brand storytelling to enhance conversion and engagement.

• Marketing & Launch Collateral
  Developed all digital and print marketing assets, signage, menus, and promotional materials for pre-opening and post-launch visibility.

The Result

The launch of Brighton Aesthetics Med Spa introduced a fresh, design-forward concept that redefines the medical spa experience through luxury hospitality principles. The cohesive brand identity, digital presence, and curated guest experience positioned the spa as a premier destination for aesthetics and wellness in southeast Michigan.