Boutique Trends

Guests may remember the destination, but they judge the stay by how well they sleep. Quality linens, beds, and pillows are foundational to the boutique resort experience and one of the most powerful drivers of guest satisfaction and loyalty.

In boutique hospitality, experience is the product. The hotels that outperform are not the most elaborate, but the most deliberate, using thoughtful experience design to drive pricing power, loyalty, and long-term profitability.

The hotel profit equation has shifted. While limited-service hotels once dominated margins, recent data shows luxury and boutique resorts are now the only segment achieving real revenue growth above inflation—driven by sustained demand and renewed pricing power. For independent owners, luxury is no longer a cost center—it’s a growth strategy.

Luxury guests are willing to pay more, but they don’t want to feel nickel-and-dimed. Resort fees often undermine trust, distract from the experience, and work against the very value boutique resorts are trying to create.

Gen Z, Millennials, and Gen X are shaping the future of luxury travel. Boutique resorts that design experiences around authenticity, flexibility, and emotional connection are the ones attracting demand across generations and commanding stronger rates.

Today’s luxury traveler values authenticity, ease, and emotional connection—not excess or formality. Understanding this shift is essential for boutique hotels looking to attract demand, command premium rates, and build lasting loyalty.

Michigan Restaurant and Lodging Association (MRLA) is none other than our very own Boutique Hotel Professionals CEO, Paul Wegert.

Golfers planning a vacation to Michigan now have an exciting new destination to consider. BHP’s flagship property, Saint John's Resort in Plymouth, Michigan, has recently undergone a $50 million renovation, including the creation of a stunning 18-hole championship course. Designed by renowned Michigan-based architect Raymond Hearn, The Cardinal offers a unique and picturesque golfing experience. Inspired by the beauty of England's Old Course at Sunningdale and other Golden Ag

Working on the Miller's Landing hotel concept for the nation's first fully connected smart city in Castle Rock, Colorado is truly fascinating! Intel leads the charge on this innovative 65-acre project that could set the standard for "SmartTowns" to follow. The mixed-use community, also known as Miller’s Landing, presents a real-world use case for Intel's biggest and brightest ideas to come to life in a functioning community. Using Intel's low-latency networking interface, aud

Myesha Johnson and Candice Williams The Detroit News Published 11:00 p.m. ET July 28, 2022 [Excerpt from the original article] Now under new ownership, The Inn at St. John's is rebranding as Saint John's Resort, formally adopting its new name Friday and detailing plans for $40 million in improvements to the nearly 75-year-old property in Plymouth. “It’s really allowing us to take the property to a new level,” said Paul Wegert, the resort's managing director, discussing the la

Proving once again that guest experiences start long before check-in. We are proud to announce that Inspired Pineapple, Boutique Hotel...

Frictionless Innkeeper PODCAST #36: Paul Wegert and Jenifer Neptune of Boutique Hotel Professionals discuss boutique lodging differentiation

Meet the Boutique Hotel Professionals team at The Lodging Conference in Scottsdale Sept 27-30, 2021. In addition to attending, this year...

BHP is overseeing renovations throughout The Inn at St. John’s resort. First round is underway with $4 million plus going into landscaping, building improvements, and guest sleeping room bathroom renovations. However, the most anticipated renovation by future brides is the grand staircase into the spectacular atrium that has been needed for the past 20 plus years. All outside renovations are anticipated to be completed in July followed by the grand staircase by January 15, 20

Restaurants in Michigan will finally re-open on Friday, March 5, 2021 to 50% occupancy for the first time since March 2020, but NOT...

hospitality: cordial and generous reception toward guests; the activity or business of providing services to guests in hotels,...