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Guests may remember the destination, but they judge the stay by how well they sleep. Quality linens, beds, and pillows are foundational to the boutique resort experience and one of the most powerful drivers of guest satisfaction and loyalty.

In boutique hospitality, experience is the product. The hotels that outperform are not the most elaborate, but the most deliberate, using thoughtful experience design to drive pricing power, loyalty, and long-term profitability.

The hotel profit equation has shifted. While limited-service hotels once dominated margins, recent data shows luxury and boutique resorts are now the only segment achieving real revenue growth above inflation—driven by sustained demand and renewed pricing power. For independent owners, luxury is no longer a cost center—it’s a growth strategy.

Saint John’s Resort has been recognized among the best resorts in the country by U.S. News & World Report. This national honor reflects the property’s transformation into a premier destination and the exceptional team behind its success.

Luxury guests are willing to pay more, but they don’t want to feel nickel-and-dimed. Resort fees often undermine trust, distract from the experience, and work against the very value boutique resorts are trying to create.

Gen Z, Millennials, and Gen X are shaping the future of luxury travel. Boutique resorts that design experiences around authenticity, flexibility, and emotional connection are the ones attracting demand across generations and commanding stronger rates.

We are proud to celebrate the grand opening of the Monarch Ballroom at Saint John’s Resort , a milestone that represents far more than the completion of a single space. The Monarch Ballroom marks the culmination of a more than $50 million, three-year transformation , repositioning Saint John’s Resort as one of the premier luxury destinations in the Midwest for weddings, corporate events, and group experiences . A Defining Moment in a Landmark Transformation The opening of the

The first 90 days of a boutique hotel turnaround set the tone for recovery. This critical period is about stabilizing operations, restoring trust, and creating momentum that supports long-term performance.

Jenifer Neptune, Founder and CEO of Boutique Hotel Professionals, has been named one of the Top 50 Women Leaders of Michigan for 2025 by The Women We Admire. This recognition celebrates her leadership, impact, and contributions to the hospitality industry.

Golf Digest has named The Cardinal Golf Course at Saint John’s Resort the fourth best new public course in the United States. This national recognition highlights exceptional design, execution, and the creation of a premier golf experience in Metro Detroit.

The Cardinal at Saint John’s Resort will host the LIV Golf Team Championship in August 2025, marking a defining moment in the transformation of a premier golf destination. The event highlights years of strategic redevelopment, experience curation, and design excellence.

Saint John’s Resort has been named a Condé Nast Traveler 2024 Readers’ Choice Award winner, earning recognition as the #5 Resort in the Midwest for the first time in the property’s history. The honor reflects the exceptional experience delivered by an extraordinary team.

Today’s luxury traveler values authenticity, ease, and emotional connection—not excess or formality. Understanding this shift is essential for boutique hotels looking to attract demand, command premium rates, and build lasting loyalty.

Our flagship property, Saint John's Resort, was featured in a DBusiness article promoting all the best hotels that Detroit has to offer.

Michigan Restaurant and Lodging Association (MRLA) is none other than our very own Boutique Hotel Professionals CEO, Paul Wegert.

We're proud to announce our sponsorship of Michigan-based US NG Racing as they gear up to compete in the FIA regulated Formula 4 United...

Golfers planning a vacation to Michigan now have an exciting new destination to consider. BHP’s flagship property, Saint John's Resort in Plymouth, Michigan, has recently undergone a $50 million renovation, including the creation of a stunning 18-hole championship course. Designed by renowned Michigan-based architect Raymond Hearn, The Cardinal offers a unique and picturesque golfing experience. Inspired by the beauty of England's Old Course at Sunningdale and other Golden Ag

The new Hospitality Show left us excited for the future of hotels everywhere! 2023 marks the inaugural year for a new and exciting event...

Boutique Hotel Professionals (BHP) was featured in Hotel Business Magazine's May newsletter. In the Q&A, Jenifer Neptune shares what...

Working on the Miller's Landing hotel concept for the nation's first fully connected smart city in Castle Rock, Colorado is truly fascinating! Intel leads the charge on this innovative 65-acre project that could set the standard for "SmartTowns" to follow. The mixed-use community, also known as Miller’s Landing, presents a real-world use case for Intel's biggest and brightest ideas to come to life in a functioning community. Using Intel's low-latency networking interface, aud