Branding Boutiques

In boutique hospitality, experience is the product. The hotels that outperform are not the most elaborate, but the most deliberate, using thoughtful experience design to drive pricing power, loyalty, and long-term profitability.

Gen Z, Millennials, and Gen X are shaping the future of luxury travel. Boutique resorts that design experiences around authenticity, flexibility, and emotional connection are the ones attracting demand across generations and commanding stronger rates.

Myesha Johnson and Candice Williams The Detroit News Published 11:00 p.m. ET July 28, 2022 [Excerpt from the original article] Now under new ownership, The Inn at St. John's is rebranding as Saint John's Resort, formally adopting its new name Friday and detailing plans for $40 million in improvements to the nearly 75-year-old property in Plymouth. “It’s really allowing us to take the property to a new level,” said Paul Wegert, the resort's managing director, discussing the la

Proving once again that guest experiences start long before check-in. We are proud to announce that Inspired Pineapple, Boutique Hotel...